WALTHAM, Mass .– (COMMERCIAL THREAD) – Zoom Information, Inc. [ZoomInfo], the leading growth acceleration platform for sales and marketing teams, today announced the availability of several new features, including corporate hierarchies and corporate news feeds. The new functionalities refine the user’s knowledge of his main targeted profiles and strengthen his understanding of client portfolios.

ZoomInfo’s corporate news feed brings together hundreds of articles updating users with information about their targeted accounts. As soon as new articles are collected and selected, users can access them through the ZoomInfo platform. The Company News Feed provides sales and go-to-market teams with a deeper understanding of their potential businesses, improving efficiency throughout their daily workflow.

Corporate hierarchies transform ZoomInfo data to give users a clearer picture of a company’s portfolio, including parent companies, subsidiaries, and acquisitions. This is especially important for large companies which may include these units within their larger organization.

“Sales and go-to-market teams need a deep understanding of their customers and prospects – and the companies they work for,” said Hila Nir, chief marketing and product officer, ZoomInfo. “With today’s new features, ZoomInfo enriches its firmographic data with detailed, real-time information that will help teams find the next prospect and target them more effectively. ”

ZoomInfo also announced the availability of custom mapping for Microsoft Dynamics, SalesLoft and Outreach and field-by-field updates for ReachOut, its Chrome extension. Integrations allow sales professionals to export personalized data directly from ZoomInfo to these platforms, increasing sales efficiency and reducing time spent on manual processes. Outreach and SalesLoft customers can export directly in sequences and cadences, respectively, by integrating ZoomInfo data directly into communications with customers and prospects.

With field-by-field updates, customers using CRM and sales management platforms that integrate with ZoomInfo can now choose which fields to update without cutting and pasting from the extension ReachOut.

About ZoomInfo

Accelerate Your Growth with Zoom Information Inc. (ZoomInfo), an Inc. 5000 company. ZoomInfo’s growth acceleration platform combines the world’s most comprehensive and searchable B2B contact database with tools integrated to help businesses optimize sales and marketing effectiveness, boost growth and maximize profitability. The constantly updated B2B data platform gives businesses access to direct phone numbers, email addresses and business information. For more information, visit www.zoominfo.com, view our data dashboard, or call 866-904-9666.