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Hindustan Times, New Delhi | By Trisha Sengupta

Amul’s Twitter account was briefly blocked after the company shared a box that called for a boycott of Chinese products. Now, after the screen name was restored, the company has pinned the tweet to their profile so that it is the first tweet anyone visiting the company’s Twitter profile will see.

The hilt shared an image of the iconic daughter of Amul engaged in a confrontation with a red dragon. In the image, the logo of a popular Chinese video sharing platform can also be seen behind the dragon. The caption “Exit the dragon” is written in bold at the top of the image, while the words “Amul, made in India” are visible in the lower right corner.

The company shared the image with a caption saying, “About the boycott of Chinese products …”

The image shows the tweet pinned to Amul’s profile. (Twitter / @ Amul_Coop)

“When our ad agency shared this ad on the night of June 4, they learned from a sender that our Twitter account was blocked,” Managing Director RS Sodhi of Gujarat Cooperative Milk Marketing Federation, owner of Gujarat Cooperative Milk Marketing Federation, told PTI. ‘Amul. “When we asked to reactivate Twitter, the account was restored,” he added.

Twitter has yet to respond to why they blocked the account.

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